This campaign project was a collaboration between myself and 3 group members, Kinslee Buck, Jayden Macdonald, and Mattie Bess.

As a group we determined that our problem was that everyone wants to be the best gift giver, but that isn’t always possible on a budget. From there we determined our insight was that there is always that one person who goes overboard and treats the holidays like a competition, leaving everyone feeling the need to compete.

I executed the static post, ambient ad, and the interactive scavenger hunt post.