This campaign project was a collaboration between me and another art director, Ailee Lozano.

Siete is a family-owned business founded in 2014 that produces health-conscious, staple Mexican foods. Our goal with this campaign was to make it clear to our target audience that just because something is grain-free or vegan, it doesn't mean that it no longer aligns with their tradition. We executed this by highlighting that tradition doesn't come from ingredients, but from family.